Description

Since 1961, NERA (https://www.nera.com) has provided unparalleled guidance on the most important market, legal, and regulatory questions of the day. Our work has shaped industries and policy around the world. Our field-leading experts and deep experience allow us to provide rigorous analysis, reliable expert testimony, and data-powered policy recommendations for the world's leading law firms and corporations as well as regulators and governments. Our experience, integrity, and economic ingenuity mean clients can depend on us in the face of their biggest economic and financial challenges.

Overview

The Associate Director of Content Marketing plays a crucial role in developing and executing the firm's content and implementation strategy across digital and print assets, which align with our vision and resonate with target audiences. This key leadership role collaborates closely with economists, consultants, partners, and other stakeholders to deliver high-impact content that reflects client needs and drives business growth. This role reports directly to the Executive Director of Marketing and collaborates with experts, the marketing and business development team, and other administrative functions within the firm to ensure a cohesive and compelling brand story. The Associate Director will lead a small team with one editorial direct report.

Key Responsibilities

Content Strategy Leadership

• Design and author content and implementation strategies that effectively communicate complex economic concepts and insights to diverse audiences.
• Develop, implement, and continuously refine the overall content and implementation strategy across digital and print assets to align with the company's mission, values, business objectives, target audience, and brand guidelines.
• Translate technical, economics-specific insights and data into clear, accessible language for non-technical audiences without losing nuance or accuracy.
• Publish engaging and SEO and AI search-optimized content, including articles, blog posts, website copy, social media posts, outbound emails, and newsletters.
• Use data insights, analytics, and feedback mechanisms to measure content effectiveness, optimize performance, and drive continuous improvement.
• Continuously monitor industry best practices, emerging trends, and updated content formats to consistently improve and innovate content marketing strategies.
• Create and manage editorial calendars to deliver timely content across various platforms.
• Oversee and provide guidance to one direct report, offering mentorship and support to uphold excellence in writing, foster creativity, and drive effective strategic execution.

Consultant Engagement and Collaboration

• Partner with consultants and business development and marketing colleagues to plan and execute content marketing activities that drive engagement and growth.
• Stay current on economic trends, market dynamics, and industry-specific issues for accurate and relevant content creation.
• Establish credibility by demonstrating both economic expertise and business acumen, positioning oneself as a trusted advisor in multiple capabilities and industries.
• Facilitate clear and engaging communication that connects complex economic analysis concepts, ensuring content resonates effectively with diverse audiences.
• Partner with internal teams, including business development and marketing, human capital, technology, and other firm functions, to coordinate content efforts that support cross-functional campaigns and initiatives.
• Collaborate with design team to bring thought leadership messaging to life with compelling designs.

Website Performance & Optimization

• Own the development and maintenance of content on the company website and all outward-facing marketing materials including case studies, newsletters, presentations, white papers, and social media to ensure messaging consistency and quality.
• Partner with designers, videographers, and other stakeholders to create visually appealing and multimedia-rich assets.
• Monitor and analyze content performance metrics, such as website traffic, engagement rates, and conversions, and make data-driven recommendations to increase NERA's online presence across all digital channels.

Brand Voice & Quality Control

• Shape, maintain, and ensure brand consistency and compliance with the company's style guides and voice across all content deliverables.
• Ensure all content meets editorial standards, is factually accurate, well-written, and aligned with strategic goals.
• Develop and implement the firm's global advertising strategy.

Required Skills and Qualifications

• Bachelor's degree in economics, marketing, communications, journalism, or a related field.
• Advanced degrees in economics, communications, business, journalism, marketing, or related field preferred.
• Ten plus years of experience as a content manager, content strategist, or similar role.
• Prior experience working on content strategy in economic consulting, legal, or financial services preferred.
• Excellent interpersonal, written, verbal, communication, and storytelling skills with an eye for detail to collaborate with diverse stakeholders, including economists across the organization.
• Function as a trusted and influential advisor to partners, fostering strong relationships with senior leaders and key stakeholders.
• Strong project management skills, capable of handling multiple priorities and deadlines.
• This position requires an entrepreneurial, energetic, and highly collaborative individual with high-level of diligence and internal client service.
• Vision, collaboration skills, and the ability to see the big picture.
• Familiarity with SEO best practices, keyword research tools, content analytics, and performance measurement. Knowledge of Semrush preferred.
• Experience collaborating with an international team.

The applicable base salary for this role is $145,000 - $160,000 per year.

The base pay offered will be determined on factors such as experience, skills, training, location, certifications, and education, and any applicable minimum wage requirements. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives. We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs.

NERA's clients value our ability to apply and communicate state-of-the-art approaches clearly and convincingly, our commitment to delivering unbiased findings, and our reputation for quality and independence. Our clients rely on the integrity and skills of our unparalleled team of economists, backed by the resources and reliability of one of the world's largest economic consultancies. NERA serves clients from more than 25 offices across North America, Europe, and Asia Pacific. NERA provides an environment in which dedication to client and project success, individual professional development, and fun are at the forefront. The work environment is collegial, and there are numerous opportunities to learn and connect with staff at all levels.

#NERA

Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $24 billion and more than 90,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit corporate.marsh.com, or follow us on LinkedIn and X.

As part of Marsh (NYSE: MRSH) Management Consulting, NERA Economic Consulting (http://www.nera.com/) is a global firm of experts dedicated to applying economic, finance, and quantitative principles to complex business and legal challenges. For half a century, NERA's economists have been creating strategies, studies, reports, expert testimony, and policy recommendations for government authorities and the world's leading law firms and corporations. We bring academic rigor, objectivity, and real world industry experience to bear on issues arising from competition, regulation, public policy, strategy, finance, and litigation.

Marsh is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting reasonableaccommodations@mmc.com.

Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one "anchor day" per week on which their full team will be together in person.


Requisition #: MAMCGLOBALR333162EXTERNALENGLOBAL

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