SEGMENT (Channel) MARKETING, Associate

New York Life
New York, New York, United States (on-site)
8 days ago


Location Designation: Hybrid

When you join New York Life Investments, a wholly owned subsidiary of New York Life Insurance Company, you are joining a global investment company with a long history and passion for career development, innovation, collaboration, and diversity, equity and inclusion. We want employees to feel proud about being part of a company that is committed to doing the right thing. Through various resources and programs, you can grow your career while developing personally and professionally. New York Life is a relationship-based company and appreciates how both virtual and in-person interactions support our culture.

As a top 25 global asset management firm with more than $600 billion in assets under management, we have an important mission: to help build a better financial future for our clients, our employees, and our communities. We invite you to bring your talents to New York Life Investments, so we can continue to help people achieve their financial aspirations.


As part of the broader segment marketing team, this individual would be responsible for supporting the segment team to manage and update marketing collateral, provide campaign execution support, coordinate events, and maintain calendars for events and campaigns, and other sales tools and supporting content. Typical campaigns include one or more of the following components: digital, web, direct mail, email, webcasts, social, and events.This is an opportunity to gain broad knowledge of our marketing practice by coordinating with marketing managers across the team and the potential for growth within segment marketing or broader Marketing organization.

General Marketing Responsibilities
  • Coordinator for the segment marketing team to set up webcasts and regional events including, but not limited to, creation of invites, lists, follow up and presentations, and manage events calendar
  • Assist with editing marketing materials, drafting emails and working with compliance for approvals
  • Manage projects that will include compliance submissions, working with design and copywriter, and submitting requests to the workflow tool
  • Maintain a campaign calendar for the segment marketing team
  • Manage requests for metrics reporting, such as for emails and firm specific web page
  • Manage and maintain marketing collateral, including making updates and resubmission of existing materials for compliance approval, and manage segment collateral in Seismic

Skills & Qualifications
  • Bachelor's Degree required
  • 2+ years of marketing experience preferred
  • Marketing experience with investment/finance knowledge a plus
  • Ability to communicate clearly and effectively, both orally and in writing
  • Strong financial email writing skills preferred
  • Excellent organization skills, detail-oriented, and ability to handle multiple projects simultaneously with tight deadlines
  • Self-motivated individual who can adapt to a fast-paced dynamic environment
  • Excellent interpersonal skills
  • Knowledge of Tableau, Percolate, Eloqua/Engage a plus
  • Experience working for a brokerage, bank, investment manager, consultant, insurer, or pensions/endowment a plus
  • Excellent skills in Microsoft Word, Excel, and PowerPoint and Adobe Acrobat Pro
  • Project management skills a big plus

Salary range: $58,500-$85,000

Overtime eligible: Exempt

Discretionary bonus eligible: Yes

Sales bonus eligible: No

Click here to learn more about our benefits . Starting salary is dependent upon several factors including previous work experience, specific industry experience, and/or skills required.

Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. We invite you to bring your talents to New York Life, so we can continue to help families and businesses "Be Good At Life." To learn more, please visit LinkedIn , our Newsroom and the Careers page of

Job Requisition ID: 88206

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City
Job Segment: Channel Marketing, Drafting, Social Media, Project Manager, Marketing, Engineering, Technology

Requisition #: 962525100


Job Information

  • Job ID: 66906826
  • Workplace Type: On-Site
  • Location:
    New York, New York, United States
  • Position Title: SEGMENT (Channel) MARKETING, Associate
  • Company Name For Job: New York Life
  • Job Type: Full-Time
New York , New York ,

Celebrating Over 160 Years of Strength and Innovation Being a leader in the financial services industry means not resting on one's laurels, but continually striving for improvement. Ours is a history notable for consistent financial strength as well as dynamic innovation. For a century and a half, New York Life's first priority has been our policyowners' financial well-being. To keep pace with policyowners' needs, the Company has launched new products, enhanced product features, expanded quality service, and pioneered new t...

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